The Fraise Tagada (Tagada Strawberry) is a candy invented in 1969 by the Haribo Company, which also invented the gummi bear. The Fraise Tagada is presented in the shape of an inflated strawberry covered in fine sugar, colored pink and scented.
In France, the Fraise Tagada is one of the most widely sold candies (1 billion Fraises annually) and also one of the most imitated.